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Demo Environment's Weekly store summary

Mon, Jul 20, 2026 - Sun, Jul 26, 2026

Net profit

$19,384.62

Net margin 16.87% | Net sales $114,918.27

Key metrics

Total orders
289
Gross sales
$127,684.75
Total ad spend
$19,273.58
Blended ROAS
3.21x

Cost breakdown

Cost of goods sold (COGS)$41,883.28
Shipping and handling$2,712.44
Transaction and payment fees$3,183.27
Ad Spend$19,273.58

Weekly performance

Revenue came in at $114.9k with net profit of $19.4k (16.9% net margin).

What worked

  1. Meta held steady at 2.94x ROAS; the retargeting campaign continues to convert.
  2. Email flows contributed ~18% of revenue without ad spend.

Watch out

  • Net margin slipped to 16.9% from 18.1% the prior week — shipping and gateway fees both rose.
  • Blended ROAS is still healthy at 3.21x.

Suggested focus for next week

Push the new Summer Collection ads on Meta and test a second TikTok Spark Ads creative to keep the upward momentum.

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