Customers
Beta
Analyze customer behavior, lifetime value, and retention
This feature is currently in beta. We're actively improving it based on your feedback.
Total Customers
12,842
Active Customers
4,721
Average LTV
$86.42
Retention Rate
36.8%
ProfitPulse Score
Healthy Growth
76
out of 100
Customer Breakdown
| Segment | Customers | % of Total | Avg LTV | % of Revenue |
|---|---|---|---|---|
New Customers First purchase within the last 30 days | 638 | 12.4% | $34 | 6.2% |
Returning Customers 2-4 purchases within the last 12 months | 2,914 | 56.7% | $83 | 41.8% |
Loyal Customers 5+ purchases within the last 12 months | 1,169 | 22.7% | $214 | 38.9% |
At Risk No purchase in the last 60-90 days | 427 | 8.2% | $62 | 13.1% |