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Demo Environment's Monthly store summary

Wed, Jul 1, 2026 - Fri, Jul 31, 2026

Net profit

$127,842.73

Net margin 27.59% | Net sales $463,298.91

Key metrics

Total orders
1284
Gross sales
$514,776.57
Total ad spend
$78,965.23
Blended ROAS
2.87x

Cost breakdown

Cost of goods sold (COGS)$157,421.18
Shipping and handling$8,247.35
Transaction and payment fees$14,023.76
Ad Spend$78,965.23

July summary

A record month: $463.3k revenue and $127.8k net profit (27.6% net margin).

Highlights

  1. All ad platforms profitable — blended ROAS of 2.87x across $79k of ad spend.
  2. Customer count grew 8.4% and LTV is trending up to $86.42.
  3. COGS improved 4.6% vs June on the new freight contract.

Watch out

  • Returns ran at 3.3% of gross sales; the Summer Collection sizing issue is the main driver.
  • Customer retention dipped slightly (36.8% vs 37.9% last month).

Suggested focus for August

Keep scaling Meta and TikTok, fix the sizing page to cut returns, and launch the email win-back flow for at-risk customers.

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