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Demo Environment's Weekly store summary

Mon, Jul 27, 2026 - Sun, Aug 2, 2026

Net profit

$24,872.91

Net margin 19.36% | Net sales $128,476.32

Key metrics

Total orders
312
Gross sales
$142,751.47
Total ad spend
$21,048.37
Blended ROAS
3.42x

Cost breakdown

Cost of goods sold (COGS)$43,681.95
Shipping and handling$2,947.18
Transaction and payment fees$3,472.81
Ad Spend$21,048.37

Weekly performance

This week brought in $128.5k in revenue with a net profit of $24.9k (19.4% net margin) — the strongest week in the past month.

What worked

  1. Meta campaigns drove the bulk of revenue at a 3.18x blended ROAS, up from 2.9x last week.
  2. TikTok continues to ramp: impressions up 22%, and the new Spark Ads creative is outperforming the static set.
  3. COGS ratio dropped 4.6% thanks to the renegotiated freight rates from last month.

Watch out

  • Refunds ticked up to $4.2k (3.3% of gross sales) — mostly the Summer Collection sizing issue.
  • Google Ads ROAS dipped to 2.74x. Consider pausing the low-intent "Brand Awareness" campaign and reallocating to search.

Suggested focus for next week

Shift ~15% of Snapchat budget into TikTok Spark Ads, and audit the Summer Collection listing images to reduce return rate.

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